Owens-Illinois is one of the world's leading manufacturers for glass packaging. With their overall campaign platform, GLASS IS LIFE, they are hoping to bring awareness of the benefits of glass to both businesses and consumers.
For this campaign, we produced digital flash banners and print collateral. However, for this particular client, we've created social content for its FB, Twitter, and Instagram channels, and it's all been done in-house.
Social Campaign featured in Advertising Age:
http://adage.com/article/btob/o-i-ramps-social-content-raise-awareness-glass/294877/
Owens-Illinois is one of the world's leading manufacturers for glass packaging. With their overall campaign platform, GLASS IS LIFE, they are hoping to bring awareness of the benefits of glass to both businesses and consumers.
To initiate social conversation centered around glass, and indirectly motivate consumers to petition for more glass products, I created content for O-I’s FB, Twitter, and Instagram channels, and it's all been done in-house and with a “scrappy” budget.
