Resume

08.2024 – PRESENT

IMRE
Creative Director

Creative lead overseeing the launch of two “first-in-class” oncology treatments, “A+F” & Yorvipath, in both the HCP & Consumer space.
Supervise internal & freelance teams of art directors & copywriters to create campaign creative for print, digital, & social channels.
Advise on YouTube strategy & manage creative content production for social posts across brands.
Collaborate with agency partners & third-party vendors to craft key campaign assets that serve as the creative foundation for all brand campaigns.
Lead & develop creative concepts for new business pitches, coordinating with internal teams to craft compelling presentations that align with client objectives and brand vision.
Promote a collaborative environment across creative teams that encourages innovative thinking & the development of high-quality work by facilitating efficient resource managing.

Miami Ad School NYC
Instructor

Instruct classes in Adobe Creative Suite & mentor students in their career path in advertising.

Area23
Associate Creative Director / Creative Director

Creative art lead on MULTAQ for both HCP & Consumer businesses, overseeing two unique rebranding initiatives for both spaces, from conceptual inception to creative asset development.
Managed internal & freelance teams of art directors & copywriters to create regular deliverables for clients.
Oversaw two full MULTAQ website refreshes providing novel & distinctive design and user experience while simultaneouslyrequiring digesting complex legal restrictions affecting both consumers & healthcare providers.
Coordinated with agency partners & third-party vendors to deliver striking campaign and social assets (“Clock” & “Tin Man”) for MULTAQ campaigns.
Fostered a collaborative & inspiring relationship with MULTAQ brand team as the day-to-day creative contact, crafting year-long marketing plans & advising on strategic creative rep-delivered materials.
Concepted on new campaigns & tactical planning for brands in other disease states, such as psoriasis & other rare skinconditions, COPD, high cholesterol, & rare lung disease.

CultHealth NYC
Associate Creative Director (08.2019 - 06.2022)
Senior Art Director (06.2017 - 08.2019)

Creative art lead on QULIPTA (migraine), EMFLAZA (rare disease), TRESIBA (diabetes), & TIBSOVO (oncology), with additionalexperience in ovarian cancer, women’s health, & rare genetic skin conditions.
Managed cross-functional teams in the creative development & launch of an integrated HCP marketing campaign for QULIPTA,including initial strategic planning with brand team, testing creative concepts through market research, organizing a large-scale photoshoot for key campaign assets and social content, & exploring innovative approaches to data visualization.
Conceptualized, storyboarded, & edited captivating patient testimonial videos & other short-form social video content for EMFLAZA, RUBRACA & TIBSOVO, as well as additional video content for internal agency communications.
Supervised a LA commercial shoot for two TRESIBA TV spots and social video, & later worked with production house to finalize edit.
Pitched & organized a joint, online-gaming initiative by EMFLAZA & CULT to connect a network for patients with muscular dystrophy.
Presented & pitched new business ideas to stakeholders, clients, and within the agency.

Kraftworks NYC
Art Director

Developed concepts, tactics, & visual direction for a variety of lifestyle clients such as Hanes, Maidenform, & Swimswuitsforall.
Supervised art direction at large-scale photoshoots for campaign imagery, product photography, and social video content.
Animated and edited video content & motion graphics for brands’ social media.
Provided pro bono creative services for Planned Parenthood NYC, including short-form social media animations.

Doremus NYC
Art Director

Lead creative responsible for expanding Owen-Illinois’ “Glass Is Life” sustainability campaign to Latin America and developed Spanish content for a Latin American audience.
Served as agency liaison in Colombia for market research and to finalize campaign objectives with regional client leadership.
Designed print, digital & environmental creative for B2B clients such as Owens-Illinois, Sun Life, Hiscox, & CFA.
Launched an in-house content creation studio to plan and develop social media content for Owens-Illinois.

ALMA DDB Miami
Art Direction Intern

Concepted (print, TV, digital) and designed layouts for State Farm, Pepsi, McDonald’s, and Tobacco-Free Florida.